groupon

Unleash the Power of Savings: Why Groupon is Your Ultimate Deal Destination

Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, goods, and services at a discounted price. It's an innovative platform for users to explore their city's best attractions, restaurants, and stores without breaking the bank. A win-win scenario, Groupon supports local businesses by driving new customers to them, while consumers benefit from cost savings. It’s a ticket to affordable luxury and adventure.

Service Type Online Marketplace
Founded November 2008
Headquarters Chicago, Illinois, U.S.
Area Served Worldwide
Founders Andrew Mason, Eric Lefkofsky, Brad Keywell
Industry E-commerce
Products Travel, Goods, Local Services
Revenue $2.2 billion (2019)
Operating Income -$299 million (2019)
Net Income -$214.9 million (2019)
Total Assets $1.4 billion (2019)
Total Equity $465.9 million (2019)
Number of Employees 6,345 (2019)
Website www.groupon.com
Alexa Rank 737 (Global, May 2020)
Registration Required
Users 48.3 million (Q4 2018)
Current status Active
Services Discounted gift certificates usable at local or national companies
Parent Groupon, Inc.
Subsidiaries LivingSocial, Breadcrumb, Groupon Live, etc.
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    Personalized Deals

    Groupon excels in offering personalized deals based on your location and preferences. Their smart algorithm ensures you don't miss out on an ideal deal just because it didn't reach your attention. It's a great way to discover new experiences and services in your area without having to pay full price. Read more

    Wide Range of Categories

    From restaurant deals to beauty treatments, fitness classes to home services, Groupon covers a vast array of categories. This means you can save money on just about anything you might need or want to try, all in one convenient place. Read more

    Quality Assurance

    Groupon carefully evaluates all businesses before featuring their deals. This ensures that you are getting high-quality products and services at a discounted rate. Read more

    Impressive Savings

    The savings you can achieve through Groupon are substantial, often up to 70% off the regular price. These discounts can make luxury experiences more accessible and everyday purchases more affordable. Read more groupon

    Easy to Use

    With its user-friendly interface and easy-to-navigate website, Groupon makes finding and purchasing deals a breeze. Their mobile app also enhances shopping convenience, allowing you to access deals anytime, anywhere. Read more

    Groupon Guarantee

    Groupon stands by the quality of their deals with a Groupon Promise. If you're unsatisfied with your purchase for any reason, they'll work with you to make it right, providing a level of buyer protection that many competitors do not offer. Read more

    Great for Gifts

    Groupon deals make excellent gifts. Whether you're looking for a unique experience for a loved one or a practical service for a friend, Groupon's diverse range of offerings can help you find the perfect present. Read more

    Environmental Impact

    By promoting local businesses and experiences, Groupon helps reduce the environmental impact of shipping and packaging associated with online shopping. This is a great way to support your local community and the environment while also saving money. Read more groupon

    Exclusive Deals

    Many businesses offer exclusive deals only available through Groupon, which can provide access to savings and experiences you wouldn't find elsewhere. Read more

    Customer Support

    Groupon has a dedicated customer service team ready to assist with any questions or issues. This ensures a smooth, hassle-free shopping experience from browsing to purchase to redemption. Read more

    Facts

    1. The Birth of Groupon: A Revolutionary Idea:

    Did you know that Groupon started as a side project of a struggling entrepreneur, Andrew Mason? What began as a simple platform called The Point for managing social campaigns, quickly evolved into a massive discount marketplace. Today, Groupon stands as one of the leading e-commerce marketplaces in the world, connecting millions of subscribers with local merchants.


    2. Groupon's Rapid Growth: A Fairy Tale Success:

    From its humble beginnings in 2008, Groupon expanded to 150 markets in North America and 100 markets in Europe, Asia, and South America within just 2 years. This unprecedented growth marked Groupon as the fastest growing company in history, according to Forbes.


    3. The Groupon Effect: Boosting Local Economies:

    Groupon has had a significant impact on local economies. By offering deals and discounts, it has helped small businesses attract new customers and increase their revenue. In fact, nearly 80% of Groupon campaigns are profitable for the local businesses.


    4. Groupon's Ingenious Business Model:

    What sets Groupon apart is its win-win-win business model. Customers get great deals, businesses get increased traffic, and Groupon earns a commission. This model has been so successful that it has been emulated by hundreds of other deal-of-the-day websites.


    5. Groupon's Environmental Impact: Reducing Waste:

    Groupon's business model is not just profitable, it's sustainable too. By promoting local businesses, Groupon helps reduce transportation emissions. Plus, Groupon deals are paperless, which helps save trees!


    6. Groupon Goods: A Venture into Online Retail:

    Groupon isn't just about local deals. In 2011, it launched Groupon Goods, an online retail arm. This allowed customers to buy goods directly from Groupon, further expanding its business reach.


    7. Groupon Getaways: Making Travel Affordable:

    In partnership with Expedia, Groupon launched Groupon Getaways in 2011. This allowed customers to purchase travel experiences at discounted rates, making travel more accessible and affordable to millions of people.


    8. Groupon's Global Presence: A World of Deals:

    From its Chicago headquarters, Groupon has spread its wings across the globe. It's currently active in 15 countries, offering local deals tailored to each market. This global presence has made Groupon a household name worldwide.


    9. Groupon's Philanthropic Endeavors: Giving Back to the Community:

    Groupon isn't just about making profits. It's also committed to giving back to the community. Through its social responsibility program, Groupon Grassroots, it has raised millions of dollars for local community projects.


    10. Groupon's Future: A Bright Horizon:

    With its innovative approach to commerce, Groupon is poised for a bright future. It's continually evolving, exploring new markets and opportunities. There's no telling where Groupon will go next, but one thing's for sure: it will continue to connect people with great deals.

    Vocabulary

    Groupon – An e-commerce marketplace platform that offers activities, travel, goods and services at a discounted rate.

    Deal-of-the-day – A marketing tactic used by Groupon that offers a product or service at a greatly reduced price for a short period of time.

    E-commerce – The buying and selling of goods or services using the internet.

    Marketplace – An online platform where goods or services are exchanged.

    Discount – A reduction in the usual price of something, often provided by Groupon.

    Coupon – A voucher entitling the holder to a discount for a particular product or service.

    Flash Sale – A sale in which goods are sold at greatly reduced prices, usually for a short period of time.

    Local Deals – Deals offered by Groupon that are specific to a user's location.

    Groupon Goods – A section of Groupon where physical goods like electronics, home goods, and apparel are sold.

    Groupon Getaways – A section of Groupon that offers discounted travel packages and hotel bookings.

    Experience Economy – The concept of selling experiences rather than goods or services, a strategy often used by Groupon.

    Business Model – The plan implemented by a company to generate revenue and make a profit from operations, Groupon's is based on selling discounted goods and services.

    Daily Deals – Deals that are offered for a limited time, typically 24 hours.

    Voucher – A small printed piece of paper that entitles the holder to a discount or that can be exchanged for goods or services.

    Customer Acquisition – The process of gaining new customers, often through marketing and promotional strategies.

    Mobile Commerce – The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

    User Interface – The means by which the user and a computer system interact.

    Merchant – A person or company involved in wholesale trade.

    Groupon Live – A section of Groupon that offers discounted tickets for concerts and other live events.

    Groupon App – The mobile application for Groupon, allowing users to access deals from their smartphones.

    Consumer – A person who purchases goods and services for personal use.

    Retail – The sale of goods to the public in relatively small quantities for use or consumption rather than for resale.

    Group Buying – The buying of goods or services by a large number of people at once, which is the basic concept behind Groupon.

    Online Shopping – The activity of buying products or services over the Internet.

    Subscription Model – A business model where a customer must pay a subscription price to have access to a product or service.

    Groupon Rewards – A loyalty program that allows customers to earn rewards for frequent purchases.

    Groupon Bucks – Groupon's virtual currency that can be used to purchase deals on their site.

    Groupon Select – A paid subscription service that gives members access to extra discounts and benefits.

    Social Commerce – A type of commerce that uses social media to buy and sell products and services.

    Digital Coupon – An online-based discount, which comes in the same form as a code or a digital image.

    Read more

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