Discovering Unique Home Decor: Why Pier 1 Imports Should Be Your Go-To Brand
Pier 1 Imports is a unique retail brand known for its eclectic assortment of quality furniture and home décor. From handcrafted, one-of-a-kind discoveries sourced from around the globe to stylish, affordable essentials, Pier 1 offers an exciting selection to help express personal style at home. Their products range from colorful, textured cushions and rugs, to elegant dinnerware, to artisanal candles and room fragrances. With Pier 1 Imports, home becomes a canvas for self-expression.
Brand Name | Pier 1 Imports |
Type | Public |
Industry | Retail |
Founded | 1962, San Mateo, California, United States |
Defunct | 2020 |
Founders | Luther Henderson |
Headquarters | Fort Worth, Texas, United States |
Number of Locations | 1,000+ (at peak) |
Products | Home furnishings, decor and accessories |
Revenue | $1.8 billion (2017) |
Operating Income | -$64.8 million (2017) |
Net Income | -$39.1 million (2017) |
Total Assets | $425.6 million (2017) |
Total Equity | -$94.6 million (2017) |
Number of Employees | 13,500 (2019) |
Website | www.pier1.com |
Variety and Exclusivity
Pier 1 Imports is a renowned name in the home decor industry, known for its wide range of unique, high-quality products. Their variety and exclusivity are unmatched, with each piece reflecting a blend of traditional and contemporary aesthetics. Read more
Quality Assurance
Every item at Pier 1 Imports undergoes rigorous quality checks. This quality assurance means you receive products that are not only visually appealing but also have an outstanding build quality. Read more
Sustainable and Ethically Sourced Products
Pier 1 Imports believes in the importance of sustainability and ethical sourcing. All their products are sustainably sourced and produced with a minimal carbon footprint, ensuring you contribute to the environment while enhancing your living space. Read more
Unique Designs
The brand is known for unique and innovative designs. The creative team at Pier 1 Imports constantly works on creating products that can transform any space, adding a touch of elegance and style. Read more
Competitive Pricing
Despite the high-quality and exclusive designs, Pier 1 Imports maintains a competitive pricing strategy. This ensures that you get the best value for your money without compromising on quality or style. Read more
Exceptional Customer Service
Pier 1 Imports prides itself on its exceptional customer service. Their dedicated team is always ready to assist, ensuring a smooth shopping experience for every customer. Read more
Easy Returns and Exchange Policy
The brand has a hassle-free returns and exchange policy, allowing customers to make confident purchases. If you're not satisfied with a product, it can be returned or exchanged with minimal fuss. Read more
Online and In-store Shopping Experience
Whether you prefer shopping online or in-store, Pier 1 Imports provides a seamless experience. Their user-friendly online platform is easy to navigate, and their stores are designed for a comfortable shopping experience. Read more
Customized Products
Pier 1 Imports offers a range of customizable products, allowing you to add a personal touch to your home decor. From furniture to cushions, you can choose from a variety of customization options to match your personal style. Read more
Regular Sales and Discounts
Pier 1 Imports provides regular sales and discounts. By signing up for their newsletter or following them on social media, you can stay up-to-date with their latest offers and deals, ensuring you never miss out on a bargain. Read more
Facts
1. A Humble Start: The First Pier 1 Imports Store: Pier 1 Imports, a popular home decor and furniture store, began its journey in 1962 in San Mateo, California. It was initially a small retail operation that specialized in selling paper, rattan, and incense from its first store. It was designed to be a unique, exotic import shop that could offer customers items they couldn't find anywhere else.2. The 'Pier' in Pier 1 Imports: The brand's name, Pier 1 Imports, was inspired by the location of the original store. Situated on a pier in the San Francisco Bay area, the store was literally the first stop for imported goods. The '1' in the name suggested the idea of being the 'number one' place for unique imports, thus creating a strong brand image.
3. Going Global: Pier 1's Expansion: Over the years, Pier 1 Imports grew from a single store to a globally recognized brand. By the 1970s, it had expanded to Europe and Australia. The store's unique and eclectic range of products drew customers from all over the world, cementing its reputation as a leading home decor retailer.
4. Pier 1's Signature Style: Pier 1 Imports is known for its distinctive style that blends traditional and contemporary design elements. The brand's offerings range from classic furniture pieces to trendy home decor, making it a one-stop-shop for all things home-related. The diverse product line also ensures there's something for everyone, regardless of their personal style or budget.
5. Innovative Marketing: Pier 1's TV Commercials: Pier 1 Imports was one of the first retail brands to utilize television advertising in the 1970s. Their commercials featuring the famous actress Kirstie Alley were particularly impactful, helping to further establish the brand's presence and reach a wider audience.
6. The Pier 1 Rewards Credit Card: Pier 1 Imports offers a special rewards credit card to its customers. Cardholders can earn points on every purchase, which can be redeemed for discounts on future purchases. This program is designed to incentivize customer loyalty and repeat business.
7. Eco-Friendly Practices at Pier 1: Pier 1 Imports has taken significant steps towards becoming more environmentally friendly. The brand has committed to sourcing sustainable products and reducing its carbon footprint. This commitment reflects the company's dedication to social responsibility and its desire to make a positive impact on the planet.
8. Pier 1 on the Web: E-commerce Success: In the early 2000s, Pier 1 Imports embraced e-commerce and launched its online store. This move allowed the brand to reach even more customers, particularly those who don't live near a physical store. The online store offers the same wide range of products as the physical stores, making it a convenient shopping option.
9. Charitable Contributions: Pier 1's Philanthropy: Pier 1 Imports is known for its charitable contributions. The company has partnered with several non-profit organizations over the years, offering financial support and donating products to help those in need. This commitment to giving back is a key part of the brand's identity.
10. The End of an Era: Pier 1's Closure: Despite its success, Pier 1 Imports announced in 2020 that it would be closing all of its stores. The brand cited challenges related to the changing retail landscape and the impact of the COVID-19 pandemic. However, Pier 1's legacy as a beloved home decor brand lives on.