Revlon: Unleashing Your Beauty Potential with Confidence and Style

Revlon is a renowned global cosmetics brand, dedicated to empowering women through high-quality beauty products. From vibrant lipsticks, flawless foundations, to innovative skincare solutions, Revlon offers a diverse range of products that cater to every beauty need. It's not just about looking good but also feeling good, as Revlon believes in enhancing one's natural beauty and promoting self-confidence. So whether you're going for a bold, dramatic look or a subtle, natural glow, Revlon has got you covered.

Brand	Revlon
Type	Public
Industry	Cosmetics
Founded	1932
Founders	Charles Revson, Joseph Revson, Charles Lachman
Headquarters	New York City, United States
Products	Cosmetics, skincare products, fragrances, haircolor, beauty tools
Revenue	$2.3 billion (2019)
Employees	5,700 (2019)
Website	www.revlon.com

Trusted Brand

Revlon has been a leading name in the beauty industry for over 85 years, providing millions of people with high-quality products. Its commitment to quality and innovation has made it a trusted name worldwide. Read more

Innovation and Quality

Revlon continuously pushes boundaries in the beauty industry. With its innovative products, it provides unmatched quality that meets the needs of a diverse customer base. Revlon products are always in step with the latest trends, making you feel stylish and confident. Read more

Wide Range of Products

From makeup and hair color to beauty tools and skincare, Revlon offers a comprehensive range of products. This means there's always a Revlon product that's perfect for your beauty needs. Read more

Award-Winning Products

Revlon products have won numerous awards in the beauty industry. Its ColorStay Makeup, Super Lustrous Lipstick, and One-Step Hair Dryer and Volumizer are just a few of the products that have received acclaim. Read more

Accessible Beauty

Revlon believes in making beauty accessible to everyone. Its products are reasonably priced without compromising on quality, making it possible for you to enjoy high-end beauty without the high-end price tag. Read more

Cruelty-Free

Revlon is committed to creating products that do not harm animals. It does not test its products on animals and is PETA-certified as cruelty-free. Read more

Diversity and Inclusion

Revlon celebrates diversity and strives to create products that cater to people of all skin tones, hair types, and personal styles. It's a brand that truly believes in inclusivity in beauty. Read more

Eco-Friendly

Revlon is dedicated to minimizing its environmental impact. It focuses on sustainable practices in its manufacturing processes and is committed to reducing its carbon footprint. Read more

Professional Expertise

Many professional makeup artists and hairstylists trust Revlon for its performance and dependability. The brand's professional range offers salon-quality results at home. Read more

Customer Satisfaction

Revlon places a high value on customer satisfaction. It provides excellent customer service and stands by its products, which is reflected in the positive reviews and testimonials it receives from satisfied customers. Read more

Facts

1. The Birth of Revlon: Revlon was founded in 1932 during the Great Depression by two brothers, Charles and Joseph Revson, along with a chemist, Charles Lachman. They started with a single product – a new type of nail enamel that was revolutionary at the time.
2. The Color Revolution: The founders of Revlon introduced a new way to make nail polish using pigments instead of dyes. This allowed for a wider range of colors and was a big hit with fashion-conscious women of the time.
3. Revlon in Hollywood: The 1950s saw Revlon start to sponsor television shows in the United States, most notably The $64,000 Question. This made the brand a household name, bringing beauty into the homes of everyday women.
4. The First American Designer Fragrance: In 1973, Revlon introduced Charlie, a fragrance designed for the working woman's budget. It was the first perfume to be advertised on television and was endorsed by supermodel, Shelley Hack.
5. The Makeup of Diversity: Revlon has always been committed to diversity. In 1992, they were one of the first brands to sign a black woman, Naomi Sims, to a contract. They continued this trend by signing Halle Berry in 1996 and continuing to work with diverse models and actresses.
6. Groundbreaking Cancer Research: The Revlon Run/Walk for Women has raised over $70 million for cancer research since its inception in 1993. The company is deeply committed to finding a cure for women's cancers.
7. The Power of Pink: In the 1990s, under the leadership of Ronald Perelman, Revlon started selling a lipstick called Pink Pursuit, with proceeds going to breast cancer research. This was one of the first times that a company used a product to raise money for a cause.
8. Revlon's Global Reach: Today, Revlon products are sold in over 150 countries and territories. Revlon has become a global leader in cosmetics, skin care, fragrance, and personal care.
9. Revlon and Environmental Responsibility: Revlon is committed to environmental sustainability. They have reduced their water usage by 20% and have committed to a 30% reduction in greenhouse gas emissions by 2020.
10. The Future of Revlon: Revlon continues to innovate with new products and campaigns. They recently launched their Live Boldly campaign, which encourages women to express themselves with passion, optimism, strength and style.