Embrace Your Unique Style: Discover the Eclectic Range at Urban Outfitters

Urban Outfitters is a lifestyle retail company that offers trendy, vintage-inspired fashion, footwear, accessories, and home decor items. Known for its eclectic and hipster aesthetic, it caters to young adults seeking unique, creative, and often retro-inspired styles. It's not just a shopping destination, but a cultural hub for fashion-conscious individuals. They also offer music, books, and a variety of other cultural, lifestyle, and wellness products, making it a go-to brand for those who want to express their personal style in every aspect of their lives.

Brand	Urban Outfitters
Type	Public
Industry	Retail
Founded	1970
Founders	Richard Hayne, Judy Wicks, Scott Belair
Headquarters	Philadelphia, Pennsylvania, United States
Number of locations	245 (2020)
Products	Clothing, accessories, cosmetics, footwear, housewares, music
Revenue	$3.98 billion (2020)
Number of employees	24,000 (2020)
Subsidiaries	Anthropologie, Free People, BHLDN, Terrain, Nuuly
Website	www.urbanoutfitters.com

Brand Legacy

Urban Outfitters stands out for its long-standing reputation in the fashion industry. Since its establishment in 1970, the brand has consistently delivered high-quality, trendy apparel, home decor, and lifestyle products. This legacy speaks volumes about the brand's commitment to customer satisfaction and product quality. Read more

Unique Style

Urban Outfitters has a distinctive style that sets it apart from other fashion retailers. The brand embraces a blend of bohemian, hipster, ironically humorous, kitschy, retro, and vintage styles. If you're someone who loves to experiment with fashion or prefers unconventional styles, Urban Outfitters is the brand for you. Read more

Variety of Products

The brand offers an extensive range of products, from clothing and accessories to furniture, home decor, and beauty products. This wide selection ensures that customers can find everything they need in one place, making shopping more convenient and enjoyable. Read more

Quality Assurance

Urban Outfitters is committed to providing products of the highest quality. Every item is meticulously crafted to ensure it meets the brand's stringent quality standards. This commitment to quality offers customers peace of mind that they are investing in durable, reliable products. Read more

Environmentally Conscious

Urban Outfitters is known for its dedication to sustainable practices. The brand is involved in several initiatives aimed at reducing its environmental footprint, including the use of recycled materials in its products and packaging. This commitment to sustainability is a selling point for environmentally-conscious customers. Read more

Exclusive Brands

Urban Outfitters carries several exclusive brands, such as BDG, Out From Under, and UO Home. These brands offer unique designs and products that you won't find elsewhere, giving you the opportunity to create a unique, personalized style. Read more

Online Shopping Experience

Urban Outfitters' user-friendly website and mobile app make online shopping a breeze. With features like detailed product descriptions, customer reviews, and high-quality photos, you can shop with confidence from the comfort of your home. Read more

Customer Service

Urban Outfitters prioritizes customer satisfaction, offering responsive customer service both online and in-store. Whether you have a query, complaint, or need assistance with your purchase, the brand's customer service team is ready to help. Read more

Rewards Program

The brand's UO Rewards program offers customers the opportunity to earn points on every purchase, which can be redeemed for discounts and exclusive offers. This program not only offers savings but also enhances the overall shopping experience. Read more

Community Involvement

Urban Outfitters is not just a fashion retailer, but also a community player. The brand regularly collaborates with local artists and designers, and supports various community events and initiatives. This involvement helps customers feel more connected to the brand and its values. Read more

Facts

1. A Vintage Start: Urban Outfitters' Humble Beginnings: Urban Outfitters was born in the 1970s, during a time of cultural and artistic revolution. Founded by Dick Hayne and his college roommate, the brand's first store was actually a small space across the street from the University of Pennsylvania. They named it Free People and stocked it with vintage clothing, furniture, and other items they found at flea markets.
2. A Name Change: From Free People to Urban Outfitters: The brand didn't always go by the name Urban Outfitters. In fact, the original store was called Free People. However, as the company began to expand and open more stores, they decided to change the name to Urban Outfitters, a title they felt better represented their target customer - an educated, urban-minded individual.
3. The Urban Outfitters Family: More Than Just One Brand: Did you know that Urban Outfitters is actually part of a larger family of brands? Yes, this includes the original Free People, as well as Anthropologie, Terrain, BHLDN, and Nuuly. Each brand has its own unique personality and customer base, but they all share the same commitment to creativity, individuality, and entrepreneurship.
4. A Global Brand: Urban Outfitters Around the World: Urban Outfitters has become a global brand with over 200 stores across the United States, Canada, and Europe. But it's more than just a clothing store. Each location is designed to feel like a boutique, with carefully curated collections of clothing, accessories, and homeware that reflect local tastes and trends.
5. Not Just Fashion: Urban Outfitters' Lifestyle Approach: Urban Outfitters isn't just about selling clothes. It's about selling a lifestyle. The brand has expanded into a range of other product categories, including homeware, beauty, music, and even a line of wedding dresses through its sister brand, BHLDN.
6. In-House Brands: Creating Unique Styles: While Urban Outfitters carries items from many different brands, it also has several in-house brands, including BDG, Pins & Needles, and Out From Under. These brands allow Urban Outfitters to create and sell unique styles that can't be found anywhere else.
7. Commitment to Sustainability: Urban Outfitters' Green Initiatives: Urban Outfitters is committed to sustainability, with initiatives that aim to reduce the brand's environmental impact. This includes everything from making its stores more energy-efficient, to offering a line of clothing made from recycled materials.
8. Engaging Customers: The UO Community: Urban Outfitters has a strong focus on community, and not just in its stores. The brand's UO Community program encourages customers to share their own personal style through social media, while also providing a platform for up-and-coming artists and designers.
9. Awards and Accolades: Recognizing Urban Outfitters' Impact: Over the years, Urban Outfitters has received numerous awards for its innovative retail strategies and creative marketing campaigns. This includes several awards from the Retail Design Institute, as well as recognition from industry publications like Women's Wear Daily.
10. Looking Forward: The Future of Urban Outfitters: As Urban Outfitters continues to grow and evolve, the brand is constantly looking for new ways to engage customers and stay ahead of the latest trends. Whether it's through collaborations with up-and-coming designers, expanding into new product categories, or embracing new technologies, Urban Outfitters remains a trailblazer in the retail world.

Vocabulary

Boho Style – A fashion trend influenced by bohemian and hippie looks.

Vintage Clothing – Pre-owned or used clothing that has become a sought-after fashion trend.

Streetwear – Casual clothing typically worn by urban youth.

Hipster Culture – A subculture typically defined by a varied non-mainstream fashion sensibility.

Apparel – A general term for clothing.

Vinyl Records – Analog sound storage medium in the form of a flat disc.

Retro Fashion – Clothing styles that draw on the past, especially those from the 20th century.

Eco-Friendly – Products that do not harm the environment.

Trendy – Very fashionable or up to date in style or influence.

Boutique – A small shop that sells stylish clothing, jewelry, or other luxury goods.

Lifestyle Brand – A brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture.

Online Shopping – The act of purchasing products or services over the Internet.

Home Decor – Interior decoration. It includes things like furniture, rugs, mirrors, lighting, wall art, etc.

Merchandising – The activity of promoting the sale of goods at retail.

Fast Fashion – An approach to the design, creation, and marketing of clothing that emphasizes making fashion trends quickly and cheaply available to consumers.

E-commerce – The buying and selling of goods and services over the internet.

Fashion Accessories – Items used to complement or enhance an outfit, such as jewelry, gloves, handbags, hats, belts, scarves, watches, glasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.

Activewear – Clothing designed to be worn for sports, exercise, and outdoor activities.

Sustainable Fashion – A movement and process of fostering change to fashion products towards greater ecological integrity and social justice.

Swimwear – Clothing designed to be worn by people engaging in a water-based activity or water sports.

Footwear – Garments worn on the feet, for protection against the environment, comfort and fashion.

Outerwear – Clothing worn outdoors or in cold weather, like coats and jackets.

Denim – A type of fabric often used to make jeans and jackets.

Graphic Tees – T-shirts with a picture or design printed onto the fabric.

Indie Culture – Independent culture, often associated with alternative music, art, and a non-mainstream lifestyle.

Gift Cards – Preloaded debit card that allows the cardholder to use it for the purchase of goods or services.

In-Store Pickup – A feature of online shopping that allows customers to pick up their order at a physical store location.

Returns Policy – The policy a retail merchant has in place to manage the process by which customers return or exchange unwanted or defective merchandise that they have purchased previously.

Sales – The exchange of a commodity for money; the action of selling something.

Customer Service – The provision of service to customers before, during, and after a purchase.