under armour

Under Armour: Revolutionizing Your Workout Wardrobe for Superior Performance

Under Armour is an innovative sports and casual apparel brand, renowned for their high-performance gear. Known for their sweat-wicking and cool-drying technology, they provide athletes with clothing that enhances performance and comfort. From footwear to sports accessories, Under Armour equips you with the tools you need to surpass your physical limits. The brand stands for resilience, strength, and the relentless pursuit of innovation.

Brand Under Armour
Type Private
Industry Clothing, Sportswear, Sports equipment
Founded 1996
Founder Kevin Plank
Headquarters Baltimore, Maryland, U.S.
Area served Worldwide
Products Athletic shoes, T-shirts, Jackets, Hoodies, Pants, Leggings, Shorts, Protective gear, Underwear, Sweaters, Accessories
Revenue $5.27 billion (2019)
Number of employees 15,800 (2019)
Website www.underarmour.com
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    Performance Technology

    Under Armour is renowned for its innovative technology that enhances performance. The brand utilizes HeatGear and ColdGear technologies that regulate body temperature during workouts, ensuring optimal comfort and performance regardless of the climate conditions. Read more

    Quality and Durability

    With Under Armour, you are investing in quality. The brand's products are designed to withstand high-intensity workouts and extreme weather conditions. Their durable fabric and superior craftsmanship promise longevity, making your investment worthwhile. Read more

    Diverse Range

    Under Armour offers a diverse range of products for various sports, including basketball, golf, running, and more. Their wide product range means you can find the perfect gear tailored to your specific sporting needs. Read more

    Style and Comfort

    Under Armour isn’t just about performance; it’s about style and comfort as well. The brand combines innovative technology with modern design, offering products that are not only functional but also trendy. Read more under armour

    Size Inclusivity

    Under Armour embraces all body types and sizes, offering a wide range of sizes and fits. This inclusivity ensures everyone can find gear that fits them perfectly and enhances their performance. Read more

    Sustainable Practices

    Under Armour is committed to sustainability, using recycled materials in many of their products. By choosing Under Armour, you are supporting a brand that values and works towards environmental sustainability. Read more

    Professional Endorsements

    Many professional athletes trust Under Armour products for their training and competition needs. These endorsements are a testament to the brand's quality and performance-enhancing capabilities. Read more

    Customer Service

    Under Armour is known for its excellent customer service. Whether you need help choosing the right product or have a concern about an existing one, their customer service team is always ready to assist. Read more under armour

    Value for Money

    Although Under Armour is a premium brand, it offers excellent value for money. The durability, quality, and performance-enhancing features of their products make them a worthy investment for any sports enthusiast. Read more

    Innovation and Improvement

    Under Armour continually invests in research and development to improve their products. They are always striving for better, pushing the boundaries of what's possible in sportswear technology. By choosing Under Armour, you're choosing a brand that never settles for less. Read more

    Facts

    1. The Birth of Under Armour: Under Armour was born out of necessity. Kevin Plank, a former football player at the University of Maryland, was tired of his cotton shirts getting soaked with sweat during practices. This led him to create a synthetic fabric that wicked away moisture, keeping athletes cool and dry.
    2. The Under Armour Name: The name Under Armour came from Plank's brother who misheard his original idea of Body Armor. The name stuck and has become synonymous with innovative sportswear.
    3. The Humble Start: Under Armour started in Kevin Plank's grandmother's basement in Washington, D.C. He drove up and down the East Coast selling his first shirts out of the trunk of his car.
    4. First Big Break: Under Armour's breakthrough came in 1999 when they outfitted the cast of Any Given Sunday, a popular football movie. This exposure catapulted the brand into the national spotlight.
    5. The Iconic Logo: The Under Armour logo we know today was designed by Plank himself. The intertwined U and A represent unity and strength, core values of the brand.
    6. Innovation at its Core: Innovation is at the heart of Under Armour. Their HeatGear and ColdGear lines were created to provide optimal performance in extreme weather conditions.
    7. Global Expansion: Under Armour is not just an American brand. They have stores in over 40 countries worldwide, making them a global player in the sportswear market.
    8. Supporting Women Athletes: Under Armour has a strong commitment towards female athletes. They were one of the first brands to design sportswear specifically tailored for women's bodies.
    9. Digital Fitness: Under Armour isn't just about clothing. They have a digital health and fitness platform, UA Record, which allows users to track their workouts, nutrition, and sleep.
    10. Athletic Partnerships: Under Armour has teamed up with some of the biggest names in sports, including basketball player Stephen Curry and golfer Jordan Spieth. These partnerships have helped elevate the brand's status and reach.

    Vocabulary

    Under Armour Shoes – Athletic footwear for sports and casual wear.

    Under Armour Clothing – High-performance apparel for sports and fitness.

    Under Armour Backpacks – Durable bags for carrying gym or sports equipment.

    Under Armour Hats – Stylish headgear for sun protection during outdoor activities.

    Under Armour Gloves – Protective hand gear for sports like football and golf.

    Under Armour Hoodies – Warm and comfortable sweatshirts for casual wear.

    Under Armour Shorts – Lightweight and breathable shorts for workouts.

    Under Armour Socks – Socks designed for comfort and performance during physical activities.

    Under Armour Sunglasses – Protective eyewear for outdoor sports and activities.

    Under Armour Sports Bra – Supportive bra for women during workouts.

    Under Armour Compression Gear – Clothing designed to support muscles during workouts.

    Under Armour Football Gear – Equipment and clothing for football players.

    Under Armour Running Shoes – Footwear designed for long distance running.

    Under Armour Golf Apparel – Clothing specifically designed for golfers.

    Under Armour Training Gear – Equipment for various types of physical training.

    Under Armour Kids Wear – Sports and casual wear for children.

    Under Armour Swimwear – Swimming costumes for men, women, and children.

    Under Armour Ski Gear – Equipment and clothing for skiing.

    Under Armour Yoga Wear – Comfortable and flexible clothing for yoga.

    Under Armour Basketball Gear – Basketball shoes and clothing.

    Under Armour Cleats – Shoes designed for sports like soccer, football, and baseball.

    Under Armour Face Masks – Protective masks for health and safety.

    Under Armour Jackets – Warm and stylish jackets for outdoor activities.

    Under Armour Leggings – Tight fitting pants for workouts and casual wear.

    Under Armour Sweatpants – Comfortable pants for workouts and casual wear.

    Under Armour Duffle Bags – Large bags for carrying sports equipment.

    Under Armour Headbands – Accessories to keep hair out of face during workouts.

    Under Armour Wristbands – Sweat absorbent bands worn on the wrist during sports.

    Under Armour Hydration Bottles – Bottles designed for easy hydration during workouts.

    Under Armour Gym Bags – Convenient bags for carrying gym clothes and equipment.

    Read more

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