Choose Reebok: Marrying Comfort and Style in Athletic Wear
Reebok is a globally recognized athletic footwear and apparel company that stands for fitness, creativity, and style. Known for its innovative design and advanced technology, Reebok offers a wide range of sports and lifestyle products, including shoes, clothing, and accessories. Whether you're a professional athlete or just love to stay active, Reebok is committed to helping you perform at your best and express your individuality.
Brand | Reebok International Limited |
Type | Subsidiary |
Industry | Apparel, accessories, and footwear |
Founded | 1958, Bolton, United Kingdom |
Founders | Joe and Jeff Foster |
Headquarters | Boston, Massachusetts, United States |
Parent | Adidas AG (since 2005) |
Products | Sneakers, sportswear, fitness, and fashion |
Revenue | € 1.744 billion (2018) |
Number of Employees | 6,000 (2017) |
Website | www.reebok.com |
Logo | Vector logo of the brand, typically features a stylized version of the Union Jack streak across a race track, which form the shape of the Reebok "Vector". |
Slogan | "I am what I am" (2005–2015), "Live with Fire" (2013–2015), "Be More Human" (2015–present) |
Heritage and Brand Legacy
Reebok has a rich history that dates back to 1895, making it one of the oldest sports brands in the world. This long-standing heritage is a testament to the quality, reliability, and time-tested performance of Reebok products. Choosing Reebok means investing in a brand with a proven track record in sports gear and athletic lifestyle. Read more
Product Range
Reebok offers a comprehensive range of products that cater to various sports and fitness activities. From running and CrossFit to yoga and dance, Reebok has got you covered. This wide product assortment ensures that every customer can find the perfect fit for their specific sporting needs. Read more
Innovative Technology
Reebok is renowned for its innovative footwear technology such as ZigTech and Pump Technology, designed to optimize performance and comfort. The brand's consistent focus on innovation and technological advancement assures customers of products that are at the forefront of sports gear technology. Read more
Quality and Durability
Reebok products are known for their superior quality and durability. The brand's commitment to high production standards guarantees that their products can withstand rigorous use and last long. Choosing Reebok means opting for long-lasting sports gear. Read more
Style and Design
Reebok effectively combines functionality with style. The brand offers trendy designs and a variety of colors to choose from, allowing you to express your personal style while enjoying top-notch performance. With Reebok, you can stay fashion-forward even during your workout sessions. Read more
Comfort
Comfort is a key feature of Reebok products. From their shoes to their apparel, everything is designed to provide maximum comfort and ease of movement. The brand's emphasis on comfort ensures that you can focus on your performance without any distractions. Read more
Collaborations
Reebok has had numerous successful collaborations with celebrities and designers, which often result in limited edition collections. These collaborations add an exclusive touch to the brand, making it an attractive choice for those who appreciate unique and fashionable sportswear. Read more
Sustainability
Reebok is committed to reducing its environmental impact. The brand has launched a range of eco-friendly products and is dedicated to achieving sustainability goals. By choosing Reebok, you are supporting a brand that values environmental responsibility. Read more
Customer Service
Reebok puts a strong emphasis on customer satisfaction. The brand offers reliable customer service, easy returns, and a secure online shopping experience. This dedication to customer service makes shopping with Reebok a hassle-free and enjoyable experience. Read more
Value for Money
Despite the high quality and innovative technology of their products, Reebok offers reasonable and competitive pricing. This ensures that customers receive great value for their money, making Reebok a smart choice for everyone who wants to invest in affordable, yet high-quality athletic gear. Read more
Facts
1. Reebok's Unique Origins:Believe it or not, Reebok's roots can be traced back to a small town in the United Kingdom in the late 1800s. A man named Joseph William Foster started a shoe company, making running shoes with spikes in them. His venture later evolved into the Reebok we know today.
2. The Name Game:
Reebok is not just a random name. It's actually derived from the Afrikaans word rhebok, which is a type of African antelope. The company's original logo even featured an abstract representation of this fast and agile creature.
3. The Classic Reebok Logo:
The iconic Reebok 'Vector logo' we all recognize was first introduced in 1992. It was inspired by the design of the Reebok Aztrek, a running shoe that was popular at the time. This logo represents performance and motion, embodying the brand's commitment to helping people to move and perform at their best.
4. Reebok's Innovation in Women's Footwear:
Reebok was the first company to develop a sneaker specifically for women. The 'Reebok Freestyle' was launched in 1982 and became an instant hit. It was designed for the emerging aerobics trend and was the first athletic shoe to be made in soft, glove-like leather.
5. The Reebok Pump:
One of Reebok's most distinctive creations is the 'Pump' technology. Introduced in 1989, these shoes feature an air-filled bladder that can be inflated for a custom fit. The Reebok Pump was a game-changer in the sneaker world and remains a classic today.
6. Celebrity Endorsements:
Reebok has a long history of collaborating with celebrities. From the legendary partnership with basketball player Shaquille O'Neal to the current collaboration with rapper Cardi B, Reebok knows the power of celebrity influence.
7. Reebok's Push for Sustainability:
Reebok is dedicated to reducing its environmental footprint. The company has made strides in creating sustainable products, including the 'NPC UK Cotton and Corn' sneakers, which are made from 100% plant-based materials.
8. Reebok's Commitment to Fitness:
Reebok is more than just a shoe brand. It's a brand committed to promoting fitness and an active lifestyle. Reebok sponsors fitness events around the world and has even developed its own fitness program, 'Reebok CrossFit'.
9. Reebok and the UFC:
Reebok has been the official outfitter of the Ultimate Fighting Championship (UFC) since 2015. This partnership has resulted in a range of specialized training gear and apparel, designed to support the performance needs of MMA fighters.
10. A Part of the adidas Group:
Since 2005, Reebok has been a subsidiary of the adidas Group. This partnership has allowed Reebok to expand its global presence and continue to innovate in the world of sports and lifestyle footwear and apparel.