Unleash Your Style: Why PrettyLittleThing is Your Next Fashion Destination

PrettyLittleThing is a vibrant, trend-forward fashion brand that caters to young women who crave for the latest styles without breaking the bank. Offering everything from chic dresses to trendy accessories, PrettyLittleThing constantly updates its collection to ensure it's at the forefront of the fashion world. Celebrating individuality and self-expression, PrettyLittleThing empowers you to be confident and fashionable in your own unique way. It's not just a brand, it's a lifestyle.

Brand	PrettyLittleThing
Type	Online Retailer
Industry	Fashion
Founded	2012
Headquarters	Manchester, UK
Parent	Boohoo Group
Key People	Umar Kamani (CEO)
Products	Clothing, shoes, accessories, beauty products
Areas Served	Worldwide
Website	www.prettylittlething.com
Revenue	Over £500 million (2019)
Number of Employees	Over 1000
Customer service	Available
Shipping	International
Return policy	Within 14 days of receipt
Payment methods	Visa, MasterCard, AMEX, PayPal, AfterPay

Comprehensive Fashion Range

When it comes to the selection of fashionable clothing, PrettyLittleThing has you covered. The brand offers an extensive range of products, from trendy dresses and cozy loungewear to stylish activewear and classy footwear. No matter what your style is, you're sure to find something that suits you. Read more

Quality You Can Trust

At PrettyLittleThing, quality is not compromised. All products are meticulously designed and manufactured to meet high-quality standards. The fabrics used are durable and comfortable, ensuring that you not only look good but also feel good. Read more

Affordability

PrettyLittleThing is a brand that believes in providing fashion-forward clothing at accessible prices. Whether you're shopping for casual wear or a chic party dress, you're guaranteed to find affordable options without sacrificing style and quality. Read more

Size Inclusivity

PrettyLittleThing stands for inclusivity. The brand offers a wide range of sizes, from petite to plus, catering to all body types. Everyone should be able to express their style, and with PrettyLittleThing, you can do just that. Read more

Trendy Styles

If you're someone who loves to stay ahead of fashion trends, then PrettyLittleThing is the brand for you. They constantly update their collections based on the latest fashion trends, ensuring that you're always in style. Read more

Easy Online Shopping Experience

With a user-friendly website and app, PrettyLittleThing ensures a seamless online shopping experience. You can easily browse through their collections, filter according to your preferences, and make secure payments. Read more

International Shipping

PrettyLittleThing offers international shipping, allowing you to shop from anywhere in the world. Plus, they often provide promotional offers on shipping, making it even more convenient and affordable for you to get your favourite products. Read more

Excellent Customer Service

Customer satisfaction is a priority at PrettyLittleThing. If you have any queries or issues, their customer service team is always ready to assist and resolve them promptly. Read more

Sustainable Practices

PrettyLittleThing is not just about fashion, but also about sustainability. They are committed to reducing their environmental impact through various sustainable practices, such as using recycled materials and ethical sourcing. Read more

Celebrity Collaboration Collections

PrettyLittleThing often collaborates with celebrities and influencers to bring exclusive collections. These collaborations not only bring unique styles but also allow you to dress like your favourite stars. Read more

Facts

1. The Humble Beginnings:

Did you know that prettylittlething started as an accessory only brand? That's right! It was not until 2013, almost two years after its launch, that they expanded into the fashion industry. The brand was created by Umar Kamani and his brother Adam Kamani, sons of Boohoo co-founder Mahmud Kamani.

2. Rapid Growth:

In just a few years, prettylittlething has become one of the fastest-growing retailers in the world. It has grown an impressive 228% year-on-year and continues to expand its presence globally. The brand attributes much of its success to its high-profile collaborations and the power of social media.

3. Celebrity Collaborations:

prettylittlething is widely known for its successful collaborations with celebrities. Some of the biggest names include Kourtney Kardashian, Hailey Baldwin, and Molly-Mae Hague. These collaborations have helped the brand garner a massive following and become a household name in the fashion industry.

4. Inclusive Sizing:

prettylittlething is committed to promoting body positivity and inclusivity. The brand offers a range of sizes from 4 to 28, ensuring that everyone can find something they love. It's also one of the few brands that uses models of all sizes in their campaigns.

5. Fashion Forward:

prettylittlething is always ahead of the game when it comes to fashion trends. The brand is known for its fresh and bold designs. Whether you're looking for the latest streetwear or the perfect party dress, you'll always find something new and fashion-forward.

6. The PLT Foundation:

prettylittlething is not just about fashion, they also have a heart for the community. In 2020, the brand launched the PLT Foundation, a charity aimed at supporting causes close to the hearts of their customers, employees, and community.

7. Student Discounts:

prettylittlething understands the budget constraints of students, hence, they offer a whopping 25% discount to students. All you need is a valid student ID, and you can shop till you drop without breaking the bank.

8. PLT Royalty Delivery:

prettylittlething offers a special delivery service called PLT Royalty. For just £9.99, customers can enjoy unlimited next day delivery for an entire year. This is perfect for those fashion emergencies when you need a new outfit ASAP!

9. Recycling with PLT:

prettylittlething is committed to reducing waste and promoting sustainability. The brand has a recycling program where customers can send back their old clothes, and in return, receive a discount on their next purchase.

10. PLT's Social Media Presence:

prettylittlething has a massive social media presence, with over 4 million followers on Instagram. They use their platform to showcase their latest collections, announce new collaborations, and interact with their customers. It's no wonder they're one of the most talked-about brands online!

Vocabulary

Fashion – Style of clothing, accessories, footwear, makeup, hairstyle, and body.

Online Shopping – An ecommerce method that allows consumers to buy goods directly from a seller over the Internet.

Women's Clothing – Clothes that are designed specifically for women.

Dresses – One-piece garment for women and girls that covers the body and extends down over the legs.

Tops – Upper part of a two-piece garment.

Bottoms – Lower part of a two-piece garment.

Footwear – Items worn on the feet, such as shoes, boots, and sandals.

Accessories – Items that are added to enhance or complete an outfit, such as jewelry, bags, hats, belts, scarves.

Lingerie – Women's underwear and nightclothes.

Swimwear – Clothing designed to be worn by people engaging in a water-based activity or water sports.

Beauty Products – Products used to enhance or alter the appearance of the face or body.

Plus Size Clothing – Clothing proportioned specifically for people whose bodies are larger than the average person's.

Petite Size Clothing – Clothing proportioned for women who are 5'3" and under.

Sale Items – Items that are being sold at a reduced price.

New Arrivals – Most recent items added to a collection.

Activewear – Clothing designed to be worn for sports, exercise, and casual wear.

Outfit Inspo – Outfit inspiration, ideas for what to wear.

Gift Cards – Prepaid stored-value money card, usually issued by a retailer, to be used as an alternative to cash for purchases.

Return Policy – Rules and procedures by which a consumer can return a product after purchase.

Delivery Information – Details about how, when, and where a product will be delivered.

Customer Service – The provision of service to customers before, during, and after a purchase.

Discount Codes – A combination of letters and numbers that you enter at the checkout of an online store for a discount on your purchase.

Trending – Current popular styles or items.

Seasonal Collections – Collections of clothing items that are designed for a specific season.

Celebrity Collaborations – When a brand partners with a celebrity to create a product or collection.

Size Guide – A chart or tool that helps customers understand the brand's sizing.

Wishlist – A list of desired items a customer wants to buy in the future.

Shopping Bag – A feature on ecommerce websites that allows users to select items they wish to purchase and store them temporarily while they continue to browse.

Product Reviews – Reviews or ratings provided by customers who have purchased a product.

Newsletter – A regular email update sent by a brand to its subscribers.