Striding Forward: Why New Balance is Your Perfect Choice for Footwear

New Balance is a renowned global athletic products company offering stylish and comfortable footwear and apparel for all ages and sizes. With a strong belief in the spirit of perseverance, New Balance aims to empower individuals to reach their goals. Their products, ranging from running shoes to casual wear, are not just about fashionable design, but also superior comfort and durability. New Balance stands for quality, with an unwavering commitment to aid athletes in their pursuit of excellence.

Brand	New Balance
Type	Athletic footwear and apparel
Founded	1906
Headquarters	Boston, Massachusetts, USA
Key People	Joe Preston (President & CEO)
Products	Athletic shoes, Clothing, Sports equipment
Areas served	Worldwide
Website	www.newbalance.com
Parent	New Balance, Inc.
Subsidiaries	Warrior Sports, Brine, LLC, PF Flyers, Aime Leon Dore
Slogan	Fearlessly Independent since 1906
Revenue	$4.1 billion (2019)

Brand Heritage

New Balance has a rich history of over 100 years, dating back to 1906. The brand's longevity speaks to its commitment to quality and its ability to adapt to the changing needs of consumers. Read more

Quality and Durability

New Balance shoes are known for their exceptional build quality. They are designed to withstand extensive wear and tear, offering long-term value for money. The brand uses high-quality materials and advanced manufacturing techniques to ensure the durability of their products. Read more

Comfort

One of the defining characteristics of New Balance footwear is the level of comfort they provide. With features such as cushioned insoles, padded collars, and flexible outsoles, these shoes are designed for maximum comfort, reducing foot fatigue during long periods of wear. Read more

Size Variety

New Balance offers a wide range of sizes and widths, from narrow to extra-wide, ensuring a perfect fit for every foot. This is particularly beneficial for individuals with non-standard foot dimensions who often struggle to find comfortable shoes. Read more

Performance

New Balance shoes are engineered for optimal performance. Whether it's running, walking, training, or casual wear, there’s a New Balance shoe designed specifically for that purpose. Read more

Style

Be it vintage styles or modern designs, New Balance has it all. The brand constantly updates its product range to stay on trend, offering customers a wide variety of styles to choose from. Read more

Sustainability

New Balance is committed to sustainability. The company is working towards reducing its environmental impact by incorporating sustainable materials and processes in their production. Read more

Customer Service

New Balance prides itself on providing excellent customer service. From easy online shopping experiences to helpful in-store staff, the brand goes above and beyond to ensure customer satisfaction. Read more

Professional Endorsements

New Balance shoes are endorsed by professional athletes worldwide. These endorsements offer a testament to the performance, durability, and comfort of New Balance shoes. Read more

Price

Despite offering premium quality products, New Balance shoes are competitively priced. They offer excellent value for the kind of quality and performance they deliver, making them a smart choice for any budget. Read more

Facts

1. Unusual Origin Story: Did you know that New Balance actually got its start by making arch supports? Its founder, William J. Riley, was inspired by chickens' balanced feet and decided to design a flexible arch support with three support points, much like a chicken's foot.
2. Sneaker for Everyone: Unlike many other sneaker brands, New Balance offers shoes in a wide range of sizes and widths - from narrow to extra-extra wide. This makes them a go-to brand for people with unusual feet sizes.
3. Handcrafted Quality: Each pair of New Balance shoes is meticulously handcrafted. Despite expanding globally, the brand still maintains factories in the US and UK, where workers assemble shoes by hand, ensuring the highest quality.
4. Presidential Endorsement: Former President Barack Obama is known to be a big fan of New Balance. He even had a custom pair made in patriotic red, white, and blue.
5. Championing Domestic Manufacturing: New Balance is one of the few major shoe companies that still manufactures a significant portion of its products in the USA. Their commitment to domestic manufacturing sets them apart in an industry dominated by outsourced labor.
6. The Numbering System: Ever wondered what the numbers on New Balance shoes mean? It's actually a model number system that helps customers determine the performance and function of the shoe, instead of going by names like most brands.
7. Eco-Friendly Initiatives: New Balance is committed to sustainability. They use environmentally preferred materials in their products and aim to reduce waste and energy consumption in their factories.
8. The First Running Shoe: New Balance was the first company to offer a running shoe in multiple widths back in 1960. This revolutionary step changed the footwear industry forever.
9. Big Screen Features: New Balance shoes have made appearances in several high-profile movies, including “The Social Network” and “Steve Jobs,” adding to their pop culture status.
10. Athletes' Choice: Many renowned athletes, like Milwaukee Bucks' Kawhi Leonard and tennis star Milos Raonic, have endorsed New Balance. The brand is also the official footwear and apparel sponsor for multiple sports events worldwide.

Vocabulary

New Balance 990v5 – Comfortable running shoes designed for long-lasting comfort and support.

New Balance Fresh Foam 1080v10 – High performance running shoes with plush cushioning.

New Balance FuelCell Echo – Lightweight training shoes for improved speed and performance.

New Balance 860v10 – Stability running shoes for overpronators.

New Balance Minimus Prevail – Minimalist cross-training shoes for versatile exercise routines.

New Balance 574 – Classic lifestyle sneakers for everyday wear.

New Balance Apparel – High-quality athletic clothing for training and casual wear.

New Balance Sports Bras – Supportive workout bras for high-impact activities.

New Balance Running Shorts – Lightweight, breathable shorts for running.

New Balance Compression Tights – Performance tights for improved muscle support and recovery.

New Balance Running Socks – Cushioned socks designed for long-distance running.

New Balance Track Jacket – Lightweight, breathable jacket for outdoor workouts.

New Balance Sweatpants – Comfortable pants for lounging or casual wear.

New Balance Baseball Cleats – High-performance footwear for baseball players.

New Balance Tennis Shoes – Supportive shoes designed for the demands of tennis.

New Balance Soccer Cleats – Lightweight, high-traction cleats for soccer players.

New Balance Backpacks – Durable backpacks for travel or daily use.

New Balance Gym Bags – Spacious bags for carrying workout gear.

New Balance Hats – Stylish hats for sun protection.

New Balance Visors – Lightweight visors for outdoor sports.

New Balance Shoe Insoles – Comfortable insoles for additional foot support.

New Balance Kids Shoes – Durable, comfortable shoes for children.

New Balance Kids Apparel – Stylish, comfortable clothing for children.

New Balance Shoe Cleaner – Products for keeping your sneakers clean and fresh.

New Balance Shoe Laces – Replacement laces for New Balance footwear.

New Balance Wristbands – Sweat-absorbent wristbands for workouts.

New Balance Watches – Sporty watches with fitness tracking features.

New Balance Hydration Packs – Convenient packs for carrying water during long runs.

New Balance Workout Gloves – Gloves for weightlifting and training.

New Balance Gift Cards – Prepaid cards for purchasing New Balance products.