ModCloth: The Ultimate Destination for Vintage-Inspired Fashion and Unique Style Statements

ModCloth is a unique online retailer that offers a carefully curated collection of vintage-inspired clothing and accessories for women. It's a community-driven brand that encourages personal style and individuality. Whether you're looking for a quirky print dress, a pair of retro heels, or a unique piece of home decor, ModCloth offers a diverse range of products that are sure to inspire. Known for their inclusive sizes and body positivity, ModCloth is more than just a shopping destination - it's a vibrant and welcoming community for those who love all things vintage.

Brand	ModCloth
Type	Private
Industry	E-commerce, Fashion Retail
Founded	January 2002
Founders	Susan Gregg Koger, Eric Koger
Headquarters	San Francisco, California, U.S.
Area Served	Worldwide
Products	Clothing, Accessories, Decor
Website	www.modcloth.com
Parent	Go Global Retail (2020-Present)
Number of Employees	350 (2015)
Revenue	150 million USD (2015)

Unique Fashion with ModCloth

If you're looking for a brand that serves up a unique mix of styles, ModCloth is your go-to destination. As a brand, ModCloth has carved a niche in the fashion industry by offering a wide range of vintage-inspired and indie clothing that’s as unique as you are.

Inclusive Sizing

ModCloth stands out for its commitment to inclusive sizing. Whether you're petite, plus-sized, or anywhere in between, you'll find beautifully designed clothes that fit and flatter your body.

Exceptional Quality

When it comes to quality, ModCloth doesn't compromise. From chic dresses to comfortable sweaters, every piece is made with premium materials to ensure durability and comfort.

Sustainable Fashion

ModCloth is a brand that believes in sustainability. They offer a range of eco-friendly products, which not only look good but are also kind to our planet.

Style for Every Occasion

Whether you're dressing up for a party, a day at the office, or a casual outing, ModCloth's extensive collection will have something that fits your style and occasion.

Customer Service Excellence

ModCloth has a reputation for providing exemplary customer service. Their dedicated team is always ready to assist you with any query or issue, making your shopping experience smooth and enjoyable.

User-Friendly Shopping Experience

Shopping at ModCloth is a breeze, thanks to their user-friendly website. You can easily navigate through different categories, use filters to narrow down your options, and even get personalized recommendations based on your style preferences.

Reliable Shipping & Easy Returns

ModCloth offers reliable shipping options, ensuring that your order reaches you in perfect condition and on time. Moreover, if you're not completely satisfied with your purchase, they have a straightforward and hassle-free return policy.

Exclusive Offers & Discounts

Who doesn't love a good deal? With ModCloth, you can look forward to exclusive offers and discounts that make shopping even more rewarding.

ModCloth Community

When you shop at ModCloth, you become a part of a community that embraces individuality and self-expression. You can connect with like-minded fashion enthusiasts, share your style, and draw inspiration from others. So why wait? Start your fashion journey with ModCloth today!

Facts

1. An Unconventional Beginning: ModCloth didn't start in a fancy office or a high-tech incubator. Instead, it was born in a college dorm room. In 2002, Susan Gregg Koger and Eric Koger, both students at Carnegie Mellon University, started ModCloth as a side project. Susan's love for vintage fashion and Eric's knack for web design combined to create a unique online marketplace for indie and vintage-inspired women’s clothing.
2. A Digital Pioneer: ModCloth was one of the first fashion retailers to truly embrace the power of the internet. In 2002, when most brands were still focused on brick-and-mortar stores, ModCloth made a bold move by deciding to be an online-only retailer. This decision not only saved on overhead costs, but also allowed them to reach a global customer base.
3. Embracing Body Positivity: ModCloth has always been a champion for body positivity and inclusivity. They were the first retailer to sign the Heroes Pledge for Advertisers, promising not to change the shape, size, proportion, or color of their models in post-production. They also carry a wide range of sizes, from XXS to 4X, making fashion accessible to all.
4. Customer-Driven Design: ModCloth truly values its customers' opinions and often incorporates their feedback into their designs. They even have a program called 'Be the Buyer' where customers can vote on potential designs. The ones with the most votes get produced and sold on the site.
5. Environmental Responsibility: ModCloth is committed to reducing its environmental impact. They use sustainable materials and ethical manufacturing processes for their in-house brand. They also encourage customers to recycle their packaging and offer tips on how to make the most of their clothes to reduce waste.
6. Second Hand, First Love: In 2019, ModCloth launched a second-hand shopping platform called ModCloth Marketplace. This platform allows customers to buy and sell pre-loved ModCloth items, promoting a circular fashion economy and extending the life of clothes.
7. A Community of ModStylists: ModCloth offers free personal styling services through their team of ModStylists. These stylists help customers find the perfect outfits, answer fashion queries, and even offer styling tips. They are like your personal fashion advisors, just a click away.
8. Back to its Roots: In 2019, ModCloth was purchased by Go Global Retail, returning to its roots as an independent company. The brand is now focused on its original mission - to serve and inspire the ModCloth community.
9. ModCloth Pop-Ups: Even though ModCloth is primarily an online retailer, they occasionally host pop-up events across the country. These events are a great way for customers to touch and feel the products, and also interact with the ModCloth team.
10. Inspiring Women: ModCloth regularly features inspiring women from different walks of life in their 'Style Gallery'. These women share their stories, their fashion choices, and how they express themselves through their clothes. It's a celebration of individuality and personal style.

Vocabulary

ModCloth – An online retailer known for its vintage-inspired and indie clothing.

Vintage-inspired – Referring to designs that draw inspiration from fashion trends of previous decades.

Indie Clothing – Independent fashion labels not associated with large corporations.

Online Retailer – An e-commerce business that sells products directly to consumers through the internet.

Plus Size – A term used in the clothing industry for sizes specifically designed for larger body sizes and shapes.

Apparel – Clothing, especially when speaking about ready-to-wear clothing.

Accessories – Items used to complement the rest of the outfit like jewelry, shoes, handbags, etc.

Home Decor – Items used to decorate a home, including furniture, wall art, rugs, etc.

Vintage Dresses – Dresses that mimic styles from previous decades.

Swimwear – Clothing designed to be worn while swimming or at the beach or pool.

E-commerce – Commercial transactions conducted electronically on the Internet.

Women's Fashion – Clothing, accessories, and trends associated with women's clothing.

Customer Reviews – Feedback and opinions from customers about a product or service.

Return Policy – Rules and procedures established by retailers for customers to return merchandise for a refund or exchange.

Size Chart – A guide provided by retailers to help customers choose the appropriate size for clothing and shoes.

Shipping – The process of transporting goods from a source location to a predefined destination.

Wishlist – A feature found on e-commerce websites that allows customers to create a personalized collection of products they want to buy in the future.

User Account – A personalized section of a website that one can access by using a unique username and password.

Shopping Cart – A feature on e-commerce websites that facilitates the purchase of goods.

Checkout – The process in which a customer finalizes their purchase on an e-commerce website.

Gift Card – A prepaid stored-value money card, usually issued by a retailer or bank, used as an alternative to cash for purchases within a particular store or related businesses.

Sale Section – A designated area on an e-commerce website where discounted items are sold.

Newsletter – A regularly distributed publication, often about a single topic of interest, sent to subscribers via email.

Lookbook – A collection of photographs compiled to show off a style, model, or clothing line.

Retail Therapy – The act of shopping to improve mood or mental state.

Ethical Fashion – An approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment.

Body Positivity – The assertion that all people deserve to have a positive body image, regardless of how society and popular culture view ideal shape, size, and appearance.

Fashion Trends – Popular styles or practices in clothing, accessories, and makeup.

Seasonal Collection – A set of clothing items designed and produced for a specific season.

Login – The act of entering into a computer system or online account by inputting personal credentials.

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