Experience Unmatched Comfort and Style with ASICS: The Ultimate Choice for Footwear!

Asics is a renowned Japanese sportswear brand, treasured by athletes and fitness enthusiasts worldwide. Known for its high-quality, innovative design, Asics shoes provide exceptional comfort and support. Whether it's running, training, or walking, Asics has your feet covered, reducing the risk of injuries and enhancing performance. The brand also offers sportswear and accessories, all designed to help you achieve your fitness goals with ease and style. The name 'Asics' is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'a healthy mind in a healthy body', reflecting the brand's commitment to promoting total health and fitness.

Brand Asics
Type Footwear and Sports Equipment Company
Founded September 1, 1949
Headquarters Kobe, Japan
Founder Kihachiro Onitsuka
Products Sports equipment, footwear, and apparel
Area Served Worldwide
Revenue ¥428.4 billion (2020)
Operating Income ¥1.3 billion (2020)
Key People Yasuhito Hirota (President and COO)
Subsidiaries Haglöfs, ASICS Tiger
Industry Apparel, accessories, sports equipment
Notable products ASICS GEL-Kayano, ASICS GEL-Nimbus, ASICS GEL-Cumulus

    Asics Brand Reputation

    Asics is a reputable brand that has been in the industry for a long time, making it a trusted choice for many. The company is known for its high-quality products and innovative technologies that enhance performance. Read more

    Comfort and Fit

    Asics shoes are known for their exceptional comfort and fit. They use advanced technologies, such as the Gel cushioning system and FlyteFoam midsole technology, that provide excellent shock absorption and comfort. Read more


    When it comes to durability, Asics shoes are top-tier. They are built with high-quality materials that can withstand the rigors of intense physical activities, ensuring that they last a long time. Read more

    Wide Variety

    Asics offers a wide variety of footwear for different types of activities, such as running, tennis, and training. This gives you a broad range of choices to find the perfect shoe that suits your specific needs. Read more asics

    Design and Aesthetics

    Asics shoes come in various designs and colours, allowing you to choose the one that best fits your style. They combine function and fashion in their designs, resulting in a stylish yet performance-driven footwear. Read more

    Performance Enhancing Features

    Asics shoes are packed with features that enhance performance. These include Impact Guidance System (IGS) for improved natural gait, High Abrasion Rubber (AHAR) for increased durability and traction, and DuoMax Support System for improved stability. Read more

    Price and Value

    Asics products offer great value for money. While they might be a bit more expensive than other brands, the quality, durability, and performance of their shoes make the investment worthwhile. Read more

    Positive Reviews

    The brand has garnered positive reviews from both professionals and everyday users. This further affirms its reliability and excellence in providing top-notch footwear. Read more asics

    Specialized Shoes

    Asics also offers specialized shoes for specific needs, such as shoes with extra support for overpronators or lightweight shoes for speed training. This ensures that you can find the perfect shoe for your unique needs. Read more

    Customer Service

    Asics provides excellent customer service, ensuring that any issues or concerns you have are addressed promptly and satisfactorily. This gives you peace of mind knowing that you are well-taken care of. Read more


    1. The Origin of Asics:

    Asics is a renowned shoe brand, but few know about its humble beginnings. Established in 1949 by Kihachiro Onitsuka, it started as Onitsuka Co. Ltd., a basketball shoe manufacturer. Its mission: to promote youth health through sports. The name Asics is an acronym for the Latin phrase Anima Sana In Corpore Sano, meaning A Sound Mind in a Sound Body.

    2. Evolution of the Brand:

    In the 1950's, Onitsuka's basketball shoes gained popularity among high school teams. With the success of these sneakers, the company expanded its product line to other sports. The brand merged with two other companies in 1977 to form Asics Corp., keeping its commitment to athletes and sports at its core.

    3. Asics' Technological Innovations:

    Asics has always been a pioneer in creating innovative footwear technologies. Its Gel technology, introduced in the 1980s, revolutionised the industry by providing superior cushioning for athletes. Later, Asics developed the revolutionary AHAR+ (Asics High Abrasion Resistance Rubber) outsole material for enhanced durability.

    4. Asics and the Olympics:

    Asics has a long-standing relationship with the Olympics. The brand has provided footwear for numerous national teams, and many Olympic athletes have won medals wearing Asics shoes. The brand is known for its commitment to athletic performance and its role in the world's most prestigious sporting event.

    5. Favourite Among Marathon Runners:

    Asics running shoes are a favourite among marathon runners. The brand's shoes are known for their comfort, durability, and support. This is why Asics shoes are often seen at major marathons like Boston, New York, and London.

    6. Asics Clothing Line:

    Asics is not just about shoes. The brand has a comprehensive line of sports clothing, including running shorts, t-shirts, and jackets. These clothes are designed with the same commitment to quality and performance as Asics shoes, making them a favourite among athletes.

    7. Asics' Commitment to Sustainability:

    Asics is committed to reducing its environmental impact. The brand has launched a range of eco-friendly products, made from recycled materials. Additionally, Asics aims to reduce CO2 emissions and water use in its operations.

    8. Asics in Pop Culture:

    Asics has made appearances in popular culture, too. The brand's shoes were famously worn by Bruce Lee in the movie Game of Death and Uma Thurman in Kill Bill. This has helped Asics gain a cult status among sneakerheads and film enthusiasts.

    9. Asics' Global Presence:

    Asics has a global presence, with offices and stores in countries around the world. The brand is committed to promoting sports and healthy lifestyles globally, staying true to its original mission.

    10. The Future of Asics:

    Asics continues to innovate and push boundaries in athletic footwear. The brand is constantly researching and developing new technologies to enhance athletic performance. With its commitment to quality and innovation, the future looks bright for Asics.


    Asics – A Japanese multinational company which produces footwear and sports equipment designed for a wide range of sports.

    Running Shoes – Footwear designed specifically for the sport of running, often with specialized features for specific types of running or running conditions.

    Gel Technology – A cushioning system by Asics that uses gel to absorb shock and provide comfort.

    Sneakers – A type of footwear with a flexible sole made of rubber or synthetic material and an upper part made of leather or synthetic materials.

    Sports Equipment – Items used to play sports or other forms of physical exercise.

    Footwear – Garments worn on the feet, which originally serves the purpose to protect against adversities of the environment.

    Athletic Wear – Clothing, including footwear, worn for sport or physical exercise.

    Marathon – A long-distance running race with an official distance of 42.195 kilometers, usually run as a road race.

    Asics Tiger – A lifestyle brand in the fusion of Japanese heritage and modern flair, with designs ranging from updated classics to refreshing new styles and collaborations with like-minded artists.

    Treadmill Training – A process of training on a stationary machine that allows walking or running while staying in one place.

    Walking Shoes – Footwear specifically designed for walking, providing comfort, support, and durability.

    Motion Control – Shoe technology aimed at reducing the degree of pronation, ideal for runners with flat feet.

    Pronation – The way the foot rolls inward when walking and running.

    Overpronation – When the foot rolls inward too much during the walking or running stride.

    Underpronation – When the foot doesn't roll inward enough during the walking or running stride.

    Neutral Running Shoes – Shoes designed for people with a neutral foot type or gait, offering a balance of cushioning and support.

    Stability Shoes – Running shoes that are designed to help correct your stride and prevent overpronation or underpronation.

    Trail Running Shoes – Shoes designed for off-road routes with rocks, mud, roots or other obstacles. They are enhanced with aggressive tread for solid traction and fortified to offer stability, support and underfoot protection.

    Cross Training Shoes – Footwear designed to play multiple roles; you can use them in the gym, for running, or for court sports.

    Court Shoes – Shoes designed for court sports such as tennis or basketball, often with enhanced grip and lateral support.

    Racing Flats – Lightweight running shoes with minimal padding and support, designed for racing or speedwork.

    Jogging – The act of running at a steady gentle pace, especially as a form of exercise.

    Asics Institute of Sports Science – Asics research and development center where they create and test new shoe technology.

    Kihachiro Onitsuka – The founder of Asics, a Japanese businessman and former military officer.

    Sponsorship – The financial support for a sport or event in return for advertising.

    Athlete – A person who is proficient in sports and other forms of physical exercise.

    Running Gear – The essential items you need to run, including clothing, shoes, and accessories.

    Shoe Size – An alphanumerical indication of the fitting size of a shoe for a person.

    Cushioning – Materials used in the midsole to protect the runner's body from impact forces.

    Laces – A system used to secure shoes on the foot, can also refer to the actual cords used in this system.

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