Discover Haier: Redefining Home Appliances for a Smarter Lifestyle

Haier is a global powerhouse in consumer electronics and home appliances, renowned for their innovative, high quality products. From refrigerators to air conditioners, from washing machines to televisions, Haier provides a wide range of home solutions designed with the latest technology and user-friendly features. The brand is committed to creating a smarter, more comfortable life for customers all around the world.

Brand	Haier
Type	Public
Industry	Consumer electronics, Home appliances
Founded	December 26, 1984
Headquarters	Qingdao, Shandong, China
Area served	Worldwide
Key people	Zhang Ruimin (Founder and CEO)
Products	Major appliances, Small appliances, Consumer electronics, Digital solutions
Revenue	¥ 187.1 billion (2019)
Number of employees	80,000 (2019)
Subsidiaries	Fisher & Paykel, GE Appliances, Haier Electronics Group, Qingdao Haier, Haier Pakistan, Haier India
Website	www.haier.com

Brand Reputation

Haier is a globally recognized brand with a reputation for providing high-quality home appliances. The brand has consistently been ranked as a top appliance brand by numerous consumer reports and industry experts. Read more

Product Diversity

One of the main strengths of Haier is the diversity of its product range. From refrigerators and washing machines to air conditioners and televisions, Haier offers a wide variety of appliances to meet the needs of different customers. Read more

Innovation

Haier is known for its commitment to innovation. The brand continually invests in research and development to bring cutting-edge technology to its products. This ensures that Haier products are not only functional but also equipped with the latest features and technology. Read more

Energy Efficiency

Haier products are designed with energy efficiency in mind, helping you to save on utility bills. Many Haier appliances are Energy Star certified, meaning they meet stringent energy efficiency guidelines set by the U.S. Environmental Protection Agency. Read more

Quality and Durability

Haier appliances are made to last, using high-quality materials and robust manufacturing processes. This means that when you invest in a Haier product, you can expect it to serve you well for many years. Read more

Customer Service

Haier places a high priority on customer satisfaction. The brand offers comprehensive after-sales service, including a customer helpline and service centers in many locations. Read more

Value for Money

Haier appliances offer excellent value for money. While they may not be the cheapest on the market, the combination of quality, durability, and innovative features makes them a wise investment. Read more

Smart Home Integration

Many Haier products are designed to work with smart home systems, allowing you to control and monitor your appliances from your smartphone or other devices. This adds an extra level of convenience and functionality to your home. Read more

Environmental Responsibility

Haier is committed to reducing its environmental impact. The brand strives to create products that are not only energy efficient but also made from sustainable materials wherever possible. Read more

International Presence

Haier is a global brand with a presence in many countries around the world. This means that wherever you are, you can have access to Haier's high-quality products and services. Read more

Facts

1. Global Brand Recognition: Haier is a well-recognized brand that has a global presence. It is one of the world's top sellers of white goods and home appliances, with products sold in over 100 countries.
2. Innovative Leadership: The company leads in innovation, having filed more than 10,000 patents globally. This makes Haier not just a producer, but a pioneer in the home appliances industry.
3. Pioneering IoT Ecosystem: Haier has taken a giant leap in the evolution of smart home solutions by creating the first IoT (Internet of Things) ecosystem for home appliances. Their smart appliances can connect and communicate with each other, offering consumers an unprecedented level of convenience.
4. Award-Winning Design: Haier's products are not only technologically advanced, but they also boast award-winning designs. The company has won the iF Design Award and the Red Dot Design Award, two of the most prestigious international design awards.
5. Customizable Appliances: Haier understands that each customer has unique needs. Therefore, it offers customizable appliances, allowing customers to choose the features they need and prefer.
6. Eco-Friendly Approach: Haier takes its environmental responsibilities seriously. The company is committed to developing energy-efficient products to minimize the environmental impact.
7. Quality Assurance: Haier is dedicated to providing high-quality products. To ensure this, it has established 10 R&D centers and 24 industrial parks worldwide to oversee product development and quality control.
8. Unique Corporate Culture: Haier follows a unique corporate culture called RenDanHeYi model which fosters employee entrepreneurship and customer-oriented services. It's thought to be one of the reasons behind the company's immense success.
9. Market Leader: Haier has been the number one brand in the global market for major appliances for 10 consecutive years, according to Euromonitor International.
10. Community Conscious: Apart from offering world-class products, Haier is also committed to giving back to the community. The company has several corporate social responsibility programs and initiatives in place aimed at improving the lives of people around the world.