Missguided: Unleashing Your Fashion Fierceness

Missguided is a bold, forward-thinking fashion brand based in the UK. It caters to young women who are not afraid to stand out from the crowd and express their individual style. Missguided offers an array of trendy clothing, shoes, and accessories, all designed with a focus on quality, affordability, and unique fashion trends. From daily casual wear to standout party outfits, Missguided empowers women to be confident in their own skin, celebrating femininity in all its forms.

Brand Name	Missguided
Type	Private
Industry	Fashion Retail
Founded	2009
Headquarters	Manchester, United Kingdom
Area Served	Worldwide
Products	Clothing, shoes, accessories
Website	www.missguided.co.uk
Founder	Nitin Passi
Number of Employees	500-1000 (approx.)
Revenue	£205.8 million (2017)
Operating Income	£10.1 million (2017)
Net income	£8.5 million (2017)
Key People	Nitin Passi (CEO)

Trend-Forward Collections

Missguided is renowned for its trend-forward collections that are constantly updated to reflect the latest fashion trends. This means that customers can always find something fresh and exciting to add to their wardrobe. Read more

Quality Assurance

Despite offering affordable pricing, Missguided does not compromise on quality. Their garments are made from high-quality materials and undergo rigorous quality checks to ensure that customers receive a product that is not only trendy but also durable. Read more

Size Inclusivity

Understanding the importance of size inclusivity in fashion, Missguided offers a wide range of sizes. Their collections include plus size and petite options, ensuring that every woman, regardless of her body type, can find something that fits perfectly and makes her feel confident. Read more

Sustainable Fashion

Committed to reducing their environmental impact, Missguided has started incorporating more sustainable practices into their business. They have a dedicated sustainable collection, 'Missguided Recycled', which uses recycled materials, showing that they are a brand that cares about the environment. Read more

User-Friendly Website

Shopping on Missguided's user-friendly website is a breeze. It's easy to navigate, and products are categorized by type, trend, and occasion, making it easy for customers to find exactly what they're looking for. Read more

Fast Shipping and Returns

Understanding the need for fast and reliable shipping, Missguided offers next day delivery and hassle-free returns. This means that customers can shop with confidence, knowing that they can quickly and easily return any items that don't meet their expectations. Read more

Collaborations with Influencers

Missguided frequently collaborates with high-profile influencers and celebrities, resulting in exclusive collections that allow customers to emulate the style of their favorite fashion icons. Read more

Interactive Shopping Experience

Missguided provides an interactive shopping experience with its 'Shop the Look' feature, where customers can see how to style items and purchase the entire outfit in just a few clicks. Read more

Exceptional Customer Service

Missguided is known for its exceptional customer service. They have a dedicated team of customer service representatives who are always ready to assist customers with any questions or concerns. Read more

Discounts and Sales

Missguided regularly offers discounts and sales, allowing customers to purchase their favorite items at a reduced price. By signing up for their newsletter, customers can also receive exclusive offers and be the first to know about new arrivals. Read more

Facts

1. The Start of Missguided: Missguided is not just a brand, it's a movement! The brand was launched in 2009 by Nitin Passi, a Manchester-based entrepreneur. He started the business with just a £50,000 loan and now it's a global phenomenon with over 150 countries in its reach.
2. Empowering Women: Missguided is much more than a clothing brand. It's a platform that empowers women, making them feel confident and beautiful. Their clothes are designed to inspire women to be bold, be daring, and most importantly, be themselves.
3. Collaborations with Celebrities: Missguided knows the power of influence. They've collaborated with high-profile celebrities like Nicole Scherzinger, Pamela Anderson, and Amber Rose. Their recent collaboration with reality star Sofia Richie was a massive hit, proving that Missguided is a brand that celebrities are proud to be associated with.
4. Fast Fashion at its Finest: Missguided is a beacon of fast fashion, releasing up to 1000 new styles every week. They pride themselves on their ability to deliver the latest trends at affordable prices, making fashion accessible to everyone.
5. Body Positive Campaigns: Missguided is a pioneer in promoting body positivity. Their #KEEPONBEINGYOU campaign encourages women to embrace their bodies, no matter the shape or size. They even removed all airbrushing from their product images, setting a new standard in the fashion industry.
6. Environmentally Conscious: Missguided believes in fashion that doesn't cost the earth. They are committed to reducing their environmental impact by using sustainable materials and practices where possible. They're also working towards making all of their packaging recyclable.
7. Digital Dominance: Missguided's digital-first approach has revolutionized online shopping. Their cutting-edge website and mobile app offer an immersive shopping experience, complete with style guides, look books, and trend reports.
8. Global Reach: From its humble beginnings in Manchester, Missguided has expanded its reach globally. They have dedicated websites for the USA, Australia, France, and Germany, and offer international shipping to over 150 countries.
9. Pop Culture Inspired: Missguided is deeply embedded in pop culture. Their designs are inspired by social media trends, celebrity style, and music festivals. They're not just following the trends – they're setting them.
10. The Future of Missguided: The future looks bright for Missguided. They're constantly expanding and innovating, with plans to explore more sustainable options and introduce new product lines. With their finger firmly on the pulse of fashion, there's no telling what's next for this trend-setting brand.