h&m

Revamp Your Wardrobe with H&M: Affordable Fashion that Never Compromises on Style

H&M, a globally recognized fashion brand, offers high-quality clothing, accessories, and footwear for men, women, and children. Known for its stylish, up-to-date designs and affordable prices, H&M makes it possible for everyone to dress fashionably. Their commitment to sustainability, through recycling initiatives and conscious collections, makes H&M not just a popular choice, but a responsible one.

Brand Name H&M (Hennes & Mauritz AB)
Industry Retail
Founded 1947
Founder(s) Erling Persson
Headquarters Stockholm, Sweden
Area Served Worldwide
Products Clothing, Accessories, Footwear, Cosmetics
Subsidiaries COS, Monki, Weekday, & Other Stories, Cheap Monday, ARKET
Key People Helena Helmersson (CEO), Stefan Persson (Chairman)
Website www.hm.com
Revenue (2020) SEK 187,031 million
Number of Employees (2020) 153,000
Number of Locations (2020) 5,000 shops in 74 countries
Sustainability Initiatives Garment Collecting program, Conscious Collection
Parent H&M Group
Publicly Traded Yes, Stockholm Stock Exchange (HM B)
Business Model Fast Fashion
Customer Base Men, Women, Teenagers, Children
Styles Offered Casual, Trendy, Classic, Sportswear, Maternity, Plus Size, Sustainable
Awards World's Most Ethical Companies by Ethisphere Institute (2020)
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    Brand Reputation

    H&M is a brand known internationally for its trendy and affordable fashion. With its roots in Sweden, H&M has grown to have a presence in 74 countries with over 5,000 stores, indicating a strong brand reputation and popularity among consumers worldwide. Read more

    Style Diversity

    One of H&M’s biggest strengths is its diverse range of styles. Whether it's casual, business, or party wear, H&M has options that cater to different tastes, occasions, and age groups, making it a one-stop-shop for all your fashion needs. Read more

    Affordable Pricing

    H&M offers high street fashion at affordable prices. This allows customers to stay on trend and update their wardrobe regularly without breaking the bank. Their price point is a major factor in their global success, appealing to a wide range of consumers. Read more

    Sustainable Fashion

    H&M is committed to becoming 100% circular and climate positive by 2030. They have a "Conscious Collection" that uses sustainable materials like organic cotton and recycled polyester, making H&M a great choice for eco-conscious shoppers. Read more h&m

    Size Inclusivity

    H&M believes in fashion for all, and this is reflected in their inclusive size range. They cater to a wide variety of body sizes and shapes, ensuring that everyone can find something that fits and flatters them. Read more

    Collaborations and Collections

    H&M frequently collaborates with high-end fashion designers and celebrities to offer limited-edition collections. This allows customers to own designer pieces at a fraction of the cost, bringing luxury fashion to the masses. Read more

    Quality Assurance

    Despite their affordable prices, H&M does not compromise on quality. Their clothing is made to withstand regular wear and washing, ensuring that customers get value for their money. Read more

    Easy Shopping Experience

    Whether you prefer to shop in-store or online, H&M offers a seamless shopping experience. Their website is easy to navigate, they have a useful app, and their physical stores are laid out intuitively, making shopping at H&M a breeze. Read more h&m

    Customer Service

    H&M prides itself on its excellent customer service. Their staff is always ready to help, whether it's finding a specific item, offering style advice, or handling returns and exchanges. Read more

    Reward Program

    With the H&M Loyalty Program, customers can earn points on their purchases, get exclusive offers, and have early access to sales. This reward system not only encourages repeat purchases but also enhances the overall shopping experience. Read more

    Facts

    1. A Humble Start:

    The famous Swedish retail clothing company, H&M, actually started out as a women's clothing store named Hennes in 1947. It wasn't until 1968 when the founder, Erling Persson, acquired a hunting apparel and fishing gear retailer named Mauritz Widforss, that the company expanded to include menswear and changed its name to Hennes & Mauritz, or H&M.


    2. Eco-friendly Initiatives:

    H&M has made a commitment to become 100% circular and climate positive by 2030. This means that they aim to only use recycled or other sustainably sourced materials in their products, and to reduce more greenhouse gas emissions than their value chain emits.


    3. Global Reach:

    With more than 4,500 stores in 69 countries worldwide, H&M is considered the second largest global clothing retailer, just behind Zara. The brand is known for its fast-fashion clothing for men, women, teenagers, and children.


    4. Designer Collaborations:

    H&M is famous for its collaborations with well-known designers and brands, providing high fashion at affordable prices. Some of the big names include Karl Lagerfeld, Versace, Alexander Wang, and Balmain. These collaborations have been highly successful, often selling out within minutes of release.


    5. Garment Collecting:

    In 2013, H&M launched a global garment collecting initiative, the first of its kind. Customers can drop off unwanted garments - of any brand and in any condition - in all H&M stores across the globe. The aim is to reduce the environmental impact of fashion by preventing textile waste and promoting recycling.


    6. World's Largest User of Organic Cotton:

    H&M holds the title of being the world’s largest user of organic cotton. This is part of their commitment to sustainable fashion and eco-friendly initiatives.


    7. Online Presence:

    H&M launched their online store in 2006, which is now available in 33 countries. This has allowed the brand to reach an even larger audience and provide customers the convenience of shopping from home.


    8. Charitable Works:

    The H&M Foundation was established in 2007 with the aim to drive long-lasting positive change and improve living conditions by investing in people, communities, and innovative ideas. The foundation has donated millions to various charities around the world.


    9. Expanding Portfolio:

    Apart from H&M, the H&M Group also includes several other well-known brands such as COS, Monki, Weekday, & Other Stories, Cheap Monday, ARKET and Afound. Each brand caters to a specific market segment, offering a variety of styles and price points.


    10. Employee Benefits:

    H&M is committed to providing a fair living wage to all their employees by 2018. They also offer a benefits package that includes health insurance, retirement plans, paid time off, and employee discounts.

    Vocabulary

    Fast Fashion – An approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.

    Sustainability – An organizational policy that targets minimizing environmental impact in the production process and supply chain.

    Retail Chain – A series of retail stores that share a brand and central management.

    Apparel – Clothing, especially when speaking of high-quality, new, or fashionable clothes.

    Fashion Industry – The industry of producing clothing, with all its production and marketing networks.

    E-commerce – The buying and selling of goods or services over the internet.

    Brick-and-Mortar – A traditional business that operates in a physical store rather than online.

    Trend Forecasting – Predicting future trends in the industry.

    Visual Merchandising – The practice of developing floor plans and three-dimensional displays in order to maximize sales.

    Supply Chain – The network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product.

    Garment – Any article of clothing.

    Marketing Campaign – An organized, strategized effort to promote a specific company goal.

    Home Decor – Interior decoration of a house or apartment.

    Consumer Behavior – Study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences.

    Collaborative Collections – Collections created in partnership with other designers or celebrities.

    Seasonal Collections – Collections of garments designed for specific seasons of the year.

    Brand Image – The perception of the brand in the minds of its customers.

    Online Shopping – The act of purchasing products or services over the Internet.

    Return Policy – The rules a retailer creates to manage how customers return and exchange unwanted merchandise they purchased.

    Customer Service – The assistance provided by a company to the people who buy or use its products or services.

    Store Layout – The design of a store's physical space and the placement of its products.

    Sale – A period during which a retailer sells goods at reduced prices.

    Loyalty Program – A marketing strategy that rewards loyal customers that frequently engage with a brand.

    Quality Control – The process of ensuring a product meets the established standards of quality.

    Inventory – The goods and materials that a business holds for the ultimate goal of resale.

    Discount – A reduction in the usual price of a product.

    Fitting Room – A room in a shop where you can try on clothes before you buy them.

    POS (Point of Sale) Systems – The place where a retail transaction is completed, typically a cash register.

    Storefront – The facade of a shop that faces the street.

    Product Launch – The introduction of a new product to the market.

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