Embrace Adventure with Eddie Bauer: The Ultimate Choice for Outdoor Apparel and Gear

Eddie Bauer is a premium outdoor clothing brand, renowned for its innovative fabric technology and superior quality. Founded in 1920, the brand offers a wide range of products including jackets, pants, footwear, and gear designed for extreme weather conditions. Eddie Bauer's commitment to durability, functionality, and style makes it a top choice for outdoor enthusiasts and adventurers worldwide.

Brand Name	Eddie Bauer
Type	Private
Industry	Retail
Founded	1920, Seattle, Washington, U.S.
Founder	Eddie Bauer
Headquarters	Bellevue, Washington, U.S.
Products	Clothing, sportswear, outdoor gear
Revenue	$2.3 billion (2019)
Number of Locations	370 (2019)
Area Served	Worldwide
Parent	PSEB Group (2018–present)
Website	www.eddiebauer.com
Logo	Eddie Bauer logo
Slogan	"Live Your Adventure

Innovative Design

Eddie Bauer is renowned for its innovative and utilitarian designs. The brand consistently churns out apparel and gear that demonstrate the latest trends and technologies in the industry, ensuring that you are always fashion-forward and equipped with the most advanced products. Read more

Quality Materials

Eddie Bauer is dedicated to using only the highest quality materials. Whether it's their durable and water-resistant outerwear or their soft and breathable activewear, Eddie Bauer ensures that every product is made to last, providing excellent value for your money. Read more

Outdoor Focus

As a brand rooted in love for the outdoors, Eddie Bauer designs products keeping in mind the needs of outdoor enthusiasts. Their products are not just stylish, but also functional and durable, built to withstand the harshest of conditions. Read more

Versatility

Eddie Bauer products are designed for versatility. Whether you're hiking a mountain, skiing a slope, or just going about your day-to-day life, you'll find their clothing and accessories adapt to your needs, providing comfort and style in every situation. Read more

Size Inclusivity

Eddie Bauer believes everyone should be able to enjoy the great outdoors, which is why they offer a wide range of sizes. From petite to plus sizes, they aim to make sure everyone can find the perfect fit. Read more

Sustainability

Eddie Bauer is committed to sustainability. They strive to reduce their environmental footprint by using responsible materials and practices in their production processes. Shopping with Eddie Bauer means you're supporting a brand that cares about the planet. Read more

Guaranteed Satisfaction

Eddie Bauer stands behind their products with a lifetime guarantee. If you're not satisfied with a product, they offer a full refund or exchange, ensuring that you always get value for your money. Read more

Wide Variety

Eddie Bauer offers a wide variety of outdoor gear and apparel. From outerwear to activewear, camping gear to accessories, you'll find everything you need for your outdoor adventures in one place. Read more

Exclusive Collaborations

Eddie Bauer often collaborates with other top brands and designers to create exclusive collections. These collaborations offer unique and premium products, allowing you to own something truly special. Read more

Loyalty Program

Eddie Bauer's loyalty program, Adventure Rewards, offers exclusive benefits to its members. From earning points on every purchase to getting early access to sales and special events, there are many perks to becoming a member. Read more

Facts

1. The Adventurous Beginning: Eddie Bauer was not just a man but a lover of the great outdoors. He started his company in 1920, at the tender age of 20, in Seattle, Washington. He was eager to create gear that could withstand the harsh weather conditions he himself encountered during his exploits.
2. The First Patented Jacket: In 1940, Eddie Bauer created and patented the first quilted down jacket in America. The invention was inspired by a nearly fatal hypothermia experience Bauer had while on a winter fishing trip. This innovation revolutionized outdoor apparel.
3. The World War II Era: During World War II, the U.S. Army Air Corps commissioned Eddie Bauer to develop the B-9 Flight Parka. This parka, nicknamed The Flying Fortress, was designed to keep pilots warm in extreme cold temperatures. More than 50,000 parkas were made for World War II servicemen.
4. The Lifetime Guarantee: Eddie Bauer became one of the first brands to offer a lifetime guarantee on their products. The company's creed, To give you such outstanding quality, value, service, and guarantee that we may be worthy of your high esteem, still holds today.
5. The Pioneering Spirit: The brand was the first independent company that the United States Antarctic Program allowed to field test its gear. Eddie Bauer’s outfits were worn by the first American to climb Mount Everest, Jim Whittaker, and his team in 1963.
6. The Merger with Spiegel: In 1988, Eddie Bauer merged with Spiegel, a mail-order catalog company. This helped boost Eddie Bauer's reach to customers across the country, and later, around the world.
7. The Expansion: Eddie Bauer has expanded its product range to include clothing, footwear, and gear for outdoor activities, as well as casual sportswear. The brand also ventured into home products, like bedding and furniture.
8. The Commitment to Environment: Eddie Bauer is committed to environmentally responsible business practices. They have a comprehensive plan to minimize their environmental footprint, including responsible sourcing, energy efficiency, waste minimization, and more.
9. The Bankruptcy and Comeback: In 2009, Eddie Bauer filed for bankruptcy protection but was bought by Golden Gate Capital and successfully relaunched. Today, it's back to being a profitable company with over 275 stores in North America.
10. The Eddie Bauer of Today: Today, Eddie Bauer continues to be a leading brand in the outdoor apparel industry, known for its high-quality, innovative products, and commitment to customer satisfaction. They remain true to their heritage, incorporating the spirit of adventure into every product they create.

Vocabulary

Eddie Bauer – An American limited liability company, headquartered in Bellevue, Washington, that operates the Eddie Bauer clothing store chain.

Outdoor Gear – Products designed for outdoor activities like camping, hiking, and mountaineering. A key focus of Eddie Bauer.

Clothing Retail – The sale of clothing items to the end-user. Eddie Bauer operates in this industry.

Outerwear – Clothing designed to be worn outdoors, often in cold weather. Eddie Bauer is known for its high-quality outerwear.

Sportswear – Casual clothing designed to be worn for sports or for outdoor casual wear. Eddie Bauer offers a range of sportswear.

Down Jackets – A jacket filled with the soft and warm under feathers from duck or geese. Eddie Bauer is popular for its down jackets.

Adventure Travel – Travel in a way that emphasizes experiencing the outdoors or adventure. Eddie Bauer gear is often used in adventure travel.

Mountaineering – The sport of mountain climbing. Eddie Bauer initially provided gear for this activity.

Eddie Bauer Holdings, Inc. – The corporation that owns the Eddie Bauer brand and stores.

Golden Retriever – The breed of dog that is the mascot of the Eddie Bauer brand.

Retail Stores – Physical locations where consumers can buy products. Eddie Bauer operates several hundred retail stores.

Online Shopping – The act of purchasing products or services over the Internet. Eddie Bauer operates an online store.

Catalogue Shopping – Buying goods or services by mail order. Eddie Bauer was one of the first companies to offer catalogue shopping.

Casual Wear – Comfortable clothing suitable for everyday wear. Eddie Bauer offers a wide range of casual wear.

Activewear – Clothing designed to be worn for sports and physical exercise. Eddie Bauer offers activewear.

Footwear – Eddie Bauer offers a variety of shoes, boots, and other footwear.

Gear – Equipment for specific activities. Eddie Bauer sells outdoor gear.

Women's Apparel – Clothing for women. Eddie Bauer offers a wide range of women's apparel.

Men's Apparel – Clothing for men. Eddie Bauer offers a wide range of men's apparel.

Kids' Apparel – Clothing for children. Eddie Bauer offers a range of kids' apparel.

Camping Gear – Equipment used for camping. Eddie Bauer sells a variety of camping gear.

Hiking Gear – Equipment used for hiking. Eddie Bauer sells a variety of hiking gear.

Backpacks – Bags carried on one's back. Eddie Bauer sells a variety of backpacks.

First Ascent – A line of professional-quality mountaineering gear by Eddie Bauer.

Travex – A line of clothing by Eddie Bauer designed for travel.

Multichannel Retail – Selling products through several channels, such as stores, online, and catalogues. Eddie Bauer operates as a multichannel retailer.

Customer Service – The provision of service to customers before, during, and after a purchase. Important to the operations of Eddie Bauer.

Quality Assurance – Ensuring a product or service meets specified requirements. A key focus of Eddie Bauer.

Warranty – A promise by a manufacturer to repair or replace defective goods during a certain period of time. Eddie Bauer offers warranties on their products.

Sustainability – Meeting present needs without compromising the ability of future generations to meet their needs. Eddie Bauer is committed to sustainability in its operations.