ASOS: Your One-Stop Shop for Trendsetting Fashion Choices!
ASOS is a leading online fashion retailer that caters to a global audience. With a mission to bring the latest trends and styles to your doorstep, ASOS offers a vast selection of clothing, shoes, accessories for both men and women. From high-street to designer labels, ASOS is a one-stop-shop for fashion enthusiasts, ensuring there's always something to suit your style and budget. Their user-friendly website, seamless shopping experience, and excellent customer service make them a go-to fashion destination for millions worldwide.
| Brand Name | ASOS |
| Type | Online retailer |
| Industry | Fashion Retail |
| Founded | June 3, 2000 |
| Headquarters | London, England, UK |
| Key People | Nick Beighton (CEO) |
| Services | Clothes retailing and manufacturing |
| Products | Men's and Women's Fashion, Accessories, Beauty Products |
| Revenue | £3.26 billion (2020) |
| Number of Employees | 4,000 (2020) |
| Operating Income | £142.1 million (2020) |
| Website | www.asos.com |
| Areas Served | Worldwide |
| Subsidiaries | Topshop, Topman, Miss Selfridge |
Brand Reputation
ASOS is a widely recognized and trusted brand in the fashion industry. The company has been around for more than two decades and has a proven track record of delivering quality products and services to its customers. Their commitment to quality and customer satisfaction has earned them a solid reputation among fashion enthusiasts worldwide. Read more
Wide Range of Products
One of the main advantages of shopping with ASOS is the sheer range of products available. From clothing and accessories to beauty products and gifts, there's something for everyone. Whether you're looking for the latest fashion trends or timeless classic pieces, ASOS has got you covered. Read more
Size Inclusivity
ASOS is a champion of size inclusivity, offering a wide range of sizes to fit all body types. Their ASOS Curve, Plus Size, Petite, and Tall ranges ensure that everyone, regardless of their size or shape, can find fashionable clothing that fits them perfectly. Read more
Sustainable Fashion
ASOS is committed to sustainable fashion. They have a dedicated 'Responsible Edit' section on their website, which showcases products made from recycled materials and sustainable fabrics. This is a big plus for environmentally conscious customers. Read more
User-Friendly Website
ASOS website is user-friendly and easy to navigate. The products are well-categorized, and the search function is efficient, making it easy for customers to find exactly what they're looking for. Read more
ASOS Premier Delivery
For frequent shoppers, ASOS offers a Premier Delivery service. For a small annual fee, customers can enjoy unlimited next-day or nominated-day delivery with no minimum order value. This service provides excellent value for money and convenience. Read more
Easy Returns Policy
ASOS has a very customer-friendly returns policy. They offer free returns within 45 days of receiving the order. This policy gives customers peace of mind knowing that they can return items they're not satisfied with, without any hassle. Read more
ASOS Marketplace
The ASOS Marketplace is a unique feature that sets the brand apart from its competitors. It's an online platform where independent brands and vintage boutiques can sell their products. This gives customers access to unique and one-of-a-kind items that they wouldn't find anywhere else. Read more
Customer Service
ASOS has a dedicated customer service team that's available 24/7 to assist customers with their queries and concerns. They offer assistance via live chat, social media, and email, ensuring that customers can reach them through their preferred channel. Read more
ASOS Design
ASOS has its own in-house design team that creates unique and trendy pieces under the ASOS Design label. This range offers fresh, fashion-forward styles that you won't find in any other brand, giving ASOS a unique edge in the market. Read more
Facts
1. Origin Story: Did you know that ASOS, the globally recognised online fashion and cosmetic retailer, began its journey in 2000? Its original name was AsSeenOnScreen, selling imitations of clothing seen in popular films and TV shows. Its founders were Nick Robertson and Quentin Griffiths.2. Name Change: The name change to ASOS came as the company expanded its offerings beyond just celebrity-inspired outfits. The new name is not just shorter and snappier, it also reflects the company’s broadened focus on all aspects of fashion.
3. Global Reach: ASOS truly has a global reach. It sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, US and EU.
4. Ethical Fashion: ASOS is committed to ethical fashion. It launched its first ethical trade strategy in 2008, which focuses on improving working conditions in their supply chain. In 2010, it also launched the ASOS Foundation, a charity aimed at empowering young people to achieve their potential.
5. Inclusive Sizing: ASOS is known for its inclusive sizing. It offers Plus Size and Curve clothing, and in 2018, it became one of the first major online retailers to launch a 'Fit Assistant' to help customers find their perfect size.
6. Technology Innovator: ASOS uses augmented reality technology to create virtual catwalks. This allows customers to view models in 360 degrees, giving them a more accurate idea of how a garment might fit and move.
7. Environmental Sustainability: ASOS takes environmental sustainability seriously. In 2020, it committed to achieving carbon neutrality by 2030. It's also working on reducing waste in its supply chain and packaging.
8. Market Leader: ASOS’s success has made it a market leader. It's one of the UK's largest independent online fashion and beauty retailers, with millions of active customers. Its website attracts over 98 million visitors per month.
9. Celebrity Collaborations: ASOS has collaborated with numerous celebrities and influencers. It's created exclusive collections with the likes of Kylie Jenner and Maisie Williams, further cementing its status as a go-to destination for the latest trends.
10. ASOS Magazine: Not just an online retailer, ASOS also has its own in-house magazine. Launched in 2007, the ASOS Magazine is now the UK's most widely read quarterly fashion magazine. It showcases the latest trends and features interviews with influential figures in the fashion industry.